If your business isn’t online, you can’t expect people to find you. That’s how everything works in our modern world. That is why tools like Google Business Listings are so crucial for small businesses that want to get more customers in their local area. However, there’s one thing most business owners don’t understand: how to update a Google Business Listing.
In this guide, we’ll walk you through the process of updating your Google Business listing, step-by-step, so you can attract more customers and improve your online reputation.
What Are Local Business Listings
Before diving into the specifics of how to update a Google Business listing, let’s first understand what local business listings are and why they matter. Local business listings are online profiles that contain essential information about a business, such as its name, address, phone number, hours of operation, and website URL. These listings are hosted on various platforms, including search engines like Google, social media platforms, review sites, and online directories.
How to Update a Google Business Listing
Now that we understand the significance of local business listings, let’s delve into the process of how to update a Google Business listing. Keeping your Google Business listing accurate and up-to-date is essential for attracting potential customers and improving your online visibility. Here’s a simple guide to help you update your Google Business listing effectively:
- Sign in to Google My Business: Start by signing in to your Google My Business account. If you haven’t claimed your business listing yet, you’ll need to do so before you can make any updates. Once you’re logged in, you’ll have access to your business profile dashboard.
- Navigate to Your Business Profile: Locate your business listing in the dashboard and select it to access the editing options. You’ll be able to edit various aspects of your business information, including the business name, address, phone number, website URL, hours of operation, and categories.
- Update Basic Information: Review your business’s basic information and make any necessary updates. Ensure that your business name is accurate and matches your official business name. Verify that your address and phone number are correct, as this information directly impacts how customers find and contact your business.
- Add or Update Business Hours: Make sure to update your business hours regularly, especially if there are any changes due to holidays, special events, or unforeseen circumstances. Providing accurate business hours helps customers know when you’re open for business and reduces the likelihood of them showing up when you’re closed.
- Upload High-Quality Photos: Photos play a crucial role in attracting customers to your business. Upload high-quality images that showcase your products, services, and the ambiance of your establishment. This can help potential customers get a sense of what to expect when they visit your business.
- Write a Compelling Business Description: Use the business description section to provide a brief overview of what your business offers and what sets it apart from competitors. Keep it concise, informative, and engaging to capture the attention of potential customers.
How Often Should You Update Your Google Business Page?
Keeping your Google Business listing updated is crucial for maintaining its accuracy and relevance to potential customers. But how often should you revisit and make changes to your Google Business page? Let’s explore:
- Regular Updates: It’s recommended to update your Google Business listing whenever there are changes to your business information, such as a new address, phone number, or business hours. This ensures that potential customers have access to the most current and accurate information about your business.
- Seasonal Changes: Certain businesses may experience seasonal variations in their operating hours or services offered. For example, a restaurant may have different hours of operation during the summer months compared to the winter months. Be sure to update your Google Business listing accordingly to reflect any seasonal changes.
- Special Events or Promotions: If your business is hosting a special event or running a promotion, updating your Google Business listing can help attract more attendees or customers. Consider adding information about the event or promotion to your business description or posting about it on your Google My Business profile.
- Customer Feedback: Pay attention to customer feedback and reviews on your Google Business listing. If you notice recurring comments or suggestions, consider making updates to address any concerns or improve the customer experience.
- Algorithm Changes: Google’s algorithms and policies may change over time, impacting how business listings are displayed and ranked in search results. Stay informed about any updates or changes to Google My Business guidelines and make adjustments to your listing as needed to ensure compliance and optimal visibility.
Does Posting on Google My Business Help SEO?
Regularly posting updates, offers, or announcements on your GMB profile can increase your visibility in Google search results and Google Maps. This increased visibility can attract more clicks to your business listing and website, ultimately improving your online presence.
Engaging with customers through posts, questions, and reviews on your GMB profile sends positive signals to Google about your business’s relevance and credibility. These engagement signals can indirectly impact your website’s SEO by indicating to search engines that your business is active and responsive to customer inquiries.
Now that you know how to update a Google Business listing, you can increase your visibility in Google search results and Google Maps, attract more customers, and drive more traffic to your website.
Ready to take your local business to the next level? Let Digital One help you optimize your online presence and attract more customers with our expert business listing services. Contact us today to learn more about how Digital One can help your business succeed in the digital age!